Wednesday, January 17, 2007

WineZap Mobile Search to Price-Check When You Shop ( has introduced a wine search for mobile phones and devices allowing wine lovers to search wine prices and availability.

WineZap Mobile Search is a mobile device optimized website. Visitors are provided a simple interface that works easily with both mobile phone keypads and smartphone keyboards. Users enter a vintage and wine name and are shown prices and contact information from wine retailers around the United States. If the search includes a 5-digit U.S. zip code, the results will include local retailers and their contact information.

The search engine results are optimized for mobile devices screens and display in an easy-to-read format with price, retailer information and phone number. Certain compatible devices (including BlackBerry and Treo) include "click to dial" links to easily place a phone call to the retailer.

The WineZap Mobile Search ( service is free and simple to use. Browse to using a mobile device's built- in web browser. The application recognizes all the major mobile device browsers and will automatically load the mobile optimized search engine.

The pricing and retailer information is from WineZap's advanced search engine. The system collects wine pricing information from over 700 U.S. retailers, normalizes the data and aggregates it.

Mobile Search complements WineZap's existing SMS product which texts wine prices to consumers. For the future, WineZap is working on a service that allows mobile phone users to text a photo of a wine label to get in-depth product and pricing information.

For full details, please see